The article also provides insight into the quality and reliability of LegalZoom's™ services and guarantees as reported in comments in online posts by customers and employees, as well as various court opinions. This article looks behind labels and cryptic descriptions used by LegalZoom™ to illuminate and explain the LegalZoom™ fine print as it pertains to the formation of corporations and LLCs.

Moreover, if you simply take the extra time to read the 'fine print' on the LegalZoom™ website, you may seriously question the real value of the services you're receiving. Is this an accurate picture of LegalZoom™ or does it camouflage the real operations of the company? A far different image of LegalZoom™ is conveyed by many of its current and former employees and many of its customers in a long list of negative online reviews. The homepage is peppered with tweets from satisfied users and various outside endorsements.

The implied message was that LegalZoom™ must be a simple, reliable and effective service for everyone to use, right? This impression is reinforced by users visiting the LegalZoom™ website. You may recall one of the early LegalZoom™ commercials featuring Janet Long who used LegalZoom™ to form Elaine's Toffee Co., Incorporated, and realize her dream of selling toffee like her mother made. LegalZoom™ spends $20-30 million annually for marketing and advertising to ensure that their name is the first one that comes to mind when you decide to form a corporation or LLC. They have become the dominant force in online incorporation services by exploiting the public's aversion to attorneys and offering a simpler and less expensive alternative to using an attorney. LegalZoom™ Exposed: The Important Details They Don't Want You to Read!

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